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H+K Strategies asked me to design an original character to be used in a series of 9 films for their parent company, WPP. The internal films bring to life recent reports on the future of data and how it will be used in marketing.

They needed a character that was friendly & universal, who could be dropped into various scenarios to explain some quite complex infomation.

As well as the main character, I designed the props and backgrounds needed to flesh out the scenes, adhering to their strict colour pallette.

Shown here is just one of the films, and a random selection of stills from the others below.

Client H+K / WPP
Creative Director Greg Mitchel
Art Director Melody Battentier
Producer Jessica Hull
Account Manager Sian Ayerst-Dyer
Animation Harry Slinger-Thompson & Charlie Miller

© Ross Phillips 2023