WPP
H+K Strategies asked me to design an original character to be used in a series of 9 films for their parent company, WPP. The internal films bring to life recent reports on the future of data and how it will be used in marketing.
They needed a character that was friendly & universal, who could be dropped into various scenarios to explain some quite complex infomation.
As well as the main character, I designed the props and backgrounds needed to flesh out the scenes, adhering to their strict colour pallette.
Shown here is just one of the films, and a random selection of stills from the others below.
Client H+K / WPP
Creative Director Greg Mitchel
Art Director Melody Battentier
Producer Jessica Hull
Account Manager Sian Ayerst-Dyer
Animation Harry Slinger-Thompson & Charlie Miller
They needed a character that was friendly & universal, who could be dropped into various scenarios to explain some quite complex infomation.
As well as the main character, I designed the props and backgrounds needed to flesh out the scenes, adhering to their strict colour pallette.
Shown here is just one of the films, and a random selection of stills from the others below.
Client H+K / WPP
Creative Director Greg Mitchel
Art Director Melody Battentier
Producer Jessica Hull
Account Manager Sian Ayerst-Dyer
Animation Harry Slinger-Thompson & Charlie Miller
![](https://freight.cargo.site/t/original/i/aecacbc50f77ee4637034972faa331e0d93bb8fa6dd52a712bd81722d899f48d/MarTech_No_Code_FRAME_04_v004.png)
![](https://freight.cargo.site/t/original/i/a1b5d5a64f33e4203a4b4f7a7c0e09ef297f7d17d2f68690a64de7cd2a2813c4/Shot_03_0004.png)
![](https://freight.cargo.site/t/original/i/0b9bd15092eb0a1532cfa1510f9388247a594dc9cbe8e45421f02160cd71259b/07_SHOT_04_01_v001_RP.png)
![](https://freight.cargo.site/t/original/i/532488fdfe2716393e17f5f5e363ffc945acec52ad257150007d07eab093470c/07_SHOT_06_02_v001_RP.png)
![](https://freight.cargo.site/t/original/i/9d55249ccb8bec406ecdcf3950243bf3581ca8c1cb93b51e307eb8e5b9f96588/MarTech_Big_Data_Ops_01_v006_NEW_CLOURS.png)
![](https://freight.cargo.site/t/original/i/6a2823a03a9a9d7a461f2c5449abeeac2c42af63c76d3e177fdcd4edb6efe96f/07_SHOT_09_v001_RP.png)
![](https://freight.cargo.site/t/original/i/71e924b17213488c42c2dc568e644013129c7d105d229f8bb27e35fdb04c4fb3/09_SHOT_09_01_v001.png)
![](https://freight.cargo.site/t/original/i/ba83a1749c843c2ef23eaab17b25bacec7797a1a82a6b1a216bc0ec28497a7f4/frame_02.png)
![](https://freight.cargo.site/t/original/i/d109927350c2e43057f7fae6d386fb4e916b83b9f76036589293fbf37ba236c5/Shot_06.png)
![](https://freight.cargo.site/t/original/i/156a5e32363eaddb7e1cdad14e22e0636de374e512dc51ca75f71807515cc937/09_SHOT_03_02_v001.png)
![](https://freight.cargo.site/t/original/i/17e37ff13c6e5119a585b747659d5b2fccdf23046171969064d21b91208564f9/Script_06_Sh01_v001_0002.png)
![](https://freight.cargo.site/t/original/i/1b581dd8a0a5e9b146838fe9cfbb19a48f8285c5cbd9ffa6c6263c783c5ab03f/Shot_0004.png)
![](https://freight.cargo.site/t/original/i/82cf80832c0f91bf952055bc68f0803aface0b914500735fe69e2801999d4146/MarTech_Big_Data_Ops_01_v006_NEW_CLOURS2.png)
![](https://freight.cargo.site/t/original/i/90c934f2ab6672466cd5ae1fc0c7ec1c4efeeec464a043f722a6fc29c172ecca/09_SHOT_05_01_v001.png)
![](https://freight.cargo.site/t/original/i/5b4ca50beb2c9608679e98c093300f1715c23c8dd82cba46801d66b836c1eecc/09_SHOT_05_02_v001.png)
![](https://freight.cargo.site/t/original/i/3c4d6c67f3db444c8ad98cbc549e7601a944b57b4d3eb09cde23adb759406dd8/Script_05_Sh06_v002_0002.png)
![](https://freight.cargo.site/t/original/i/5338b5f51deeb7d87ab0e6b2ef5c8d367b48fbf840997899d52b64802b5c7f39/07_SHOT_02_01_v001_RP.png)
![](https://freight.cargo.site/t/original/i/7f189f67867f9ecb8321766d6c151dcd927237997a5f234eccb67522662ab726/Shot_01_0001.png)
© Ross Phillips 2023